-
1 творческие работники
1) General subject: creative workers, artistic intellectuals2) Advertising: creative people, talentsУниверсальный русско-английский словарь > творческие работники
-
2 руководитель подразделения по управлению брендом и зрительной презентации бренда
руководитель подразделения по управлению брендом и зрительной презентации бренда
Должностное лицо, которое отвечает за развитие стратегии зрительной презентации бренда. Помимо этого, у него существует широкий круг иных обязанностей – от презентации эмблемы и других
важнейших элементов атрибутики Игр, которые должны быть утверждены исполкомом МОК, до осуществления контроля за тем, чтобы продукция всех обладателей лицензий и спонсоров соответствовала бренду Игр. В его обязанности входит также контроль за правильностью и своевременностью установки элементов атрибутики Игр (рекламных растяжек, тканевых покрытий и больших рекламных щитов) на объектах. Руководителя подразделения по управлению брендом и зрительной презентации бренда часто называют креативным директором.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
head of brand management and visual brand presentation department
Person who is responsible for the development of the visual brand presentation strategy. In addition to this, he has a wide spectrum of responsibilities. From presenting the emblem and other important design applications of the Games to the IOC Executive Board for approval to making sure all licensees and sponsors are aligned with the brand identity of the Games to ensuring that manual workers are installing the Look of the Games applications like banners, fence fabric and large spectacular prints at the venues correctly and on time. The head of brand management and visual brand presentation department is often referred to as the creative head.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > руководитель подразделения по управлению брендом и зрительной презентации бренда
См. также в других словарях:
Creative entrepreneurship — is the practice of setting up a business – or setting yourself up as self employed in one of the creative industries. The focus of the creative entrepreneur differs from that of the typical business entrepreneur or, indeed, the social… … Wikipedia
Creative class — The Creative Class is a socioeconomic class that economist and social scientist Richard Florida, a professor and head of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto, identifies as a key driving… … Wikipedia
Creative industries — The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe… … Wikipedia
Creative professional — A creative professional is a person who is employed for the extraction of skills in creative endeavors. Creative professions include writing, art, design, theater, television, radio, motion pictures, related crafts, as well as marketing, strategy … Wikipedia
Creative trip — A creative trip is a trip whose purpose is to bring an inspiration or information for a creative work. Soviet Union In the Soviet Union, creative trips (Russian: tvorcheskaya komandirovka) were a kind of business trips for creative workers… … Wikipedia
Creative unions in the Soviet Union — Creative unions (Russian: творческие союзы) in the Soviet Union were voluntary societies that united people according to their creative (artistic) professions, similar to Soviet trade unions. The earliest of them were established in 1932 after… … Wikipedia
Creative Pedagogy — is the science and art of creative teaching.[1] It is a sub field of Pedagogy, opposed to Critical pedagogy (just as creative thinking for example in Torrance Tests of Creative Thinking is opposed to critical thinking). Creative Pedagogy teaches… … Wikipedia
Creative destruction — Crowd at New York s American Union Bank during a bank run early in the Great Depression. Marx argued that the devaluation of wealth during capitalism s periodic economic crises was an inevitable outcome of the processes of wealth creation.… … Wikipedia
Creative director — A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development… … Wikipedia
Workers' Educational Association — The Workers’ Educational Association (WEA) seeks to provide access to education and lifelong learning for adults from all backgrounds, and in particular those who have previously missed out on education. The International Federation of Workers… … Wikipedia
Crowdsourcing creative work — (CCW) is an open call to the crowd for novel and useful solutions. Crowdsourcing may be appropriate when experts are in scarce supply, multiple diverse ideas and/or contextual insights are needed. Contents 1 Infrastructure 2 Domains 3 History … Wikipedia